Guido Harari’s “Magic Cave,” again in collaboration with Epson, returns to Milan at the Fabbrica del Vapore, in the Spazio Maschere Nere, from December 2 to 22, 2025.

The “Magic Cave” is not just a photo shoot, but rather a meeting place where reality and imagination come to life in an intimate space of exploration and discovery. Here, between awareness and unconsciousness, subjects are encouraged to let their uniqueness emerge.

The “Magic Cave”: who, what, how. Instructions for use

Each portrait requires a reservation, which can be made at www.cavernamagicaharari.com.

You can show up for the portrait alone, as a couple, or in a group, with your favorite animal or the object you’re most fond of. Dark clothing is preferred, but don’t let this slow down your imagination. The subjects photographed will receive a 33x48cm Fine Art print, signed by Harari with a dedication. The photo file will be sent via email for social media use. No other files will be sent. You can also gift the portrait by booking in your name and including the names of those being portrayed in the notes section. You can purchase one or more copies of the selected photo or alternative shots from the same session by writing to: info@wallofsoundgallery.com

Portraits in the “Magic Cave” take an average of one hour. This approximate time includes the creation of the portrait, its post-production, and printing. Therefore, there may be slight delays, so we recommend being patient and not making any commitments too close to the portrait. We recommend booking here in advance to secure your portrait.

Guido Harari’s “Magic Cave,” again in collaboration with Epson, opens in Perugia, at the Palazzo della Penna, as part of the exhibition and book project Eyes of Perugia/Magic Cave/Suspended Portraits.

Portraits made by reservation in the Magic Cave for anyone who desires a signature portrait will be exhibited in the ongoing exhibition Eyes of Perugia, along with images from the Suspended Portraits project: photographs taken by Guido of workers and clients of the city’s non-profit organizations.

“Caritas, Capodarco, Omphalos, BorgoRete, and Arci – Progetto Sai were crucial,” says Perugia Mayor Vittoria Ferdinandi, “in identifying the faces and stories without which the Eyes of Perugia would not have enjoyed the breadth of perspectives that will be offered to visitors to the exhibition. Guido Harari has the rare talent of knowing how to approach others naturally, of gaining their trust, and of highlighting through his images both the depths of experience and the vital energy that unfolds in each person’s present.”

The exhibition will thus become a vast fresco that will provide a multifaceted and detailed image of the city.

This ongoing exhibition will be open to the public at Palazzo della Penna with free admission from April 24th to June 2nd, 2025, from Tuesday to Sunday, from 10:00 am to 7:00 pm.

On June 2nd, the closing day, all the photographs on display will be auctioned off. Whoever wins a photograph will be able to remove it from the wall and take it home, autographed by Guido. All proceeds from the auction will be donated to the organizations that collaborated on the project.

In addition, all the portraits from the exhibition will be collected in a book published by Wall Of Sound Editions, which will be available starting June 20th in bookstores, on Amazon, and by emailing us at info@wallofsoundgallery.com.

We recommend booking here to secure your portrait.

From December 6th to January 19th, 2025, the exhibition “Guido Harari. Eyes of Milan,” dedicated to the city and its residents, will be open in the Sala delle Colonne of the Fabbrica del Vapore in Milan. The protagonists are not only well-known Milanese artists, such as Elio, Cochi and Renato, Ornella Vanoni, Paolo Jannacci, and the Teatro dell’Elfo, but above all ordinary people, thanks to two interconnected projects: “Caverna Magica” and “Ritratti sospesi.” The exhibition, created in collaboration with the Fabbrica del Vapore, Wall of Sound Gallery, and Epson, will remain open to the public with free admission until January 19th, Tuesday through Sunday, from 9:00 am to 7:00 pm. “Caverna Magica” is an ongoing project, which includes portraits that can be booked online at www.cavernamagicaharari.com and which will be enriched day by day by the gazes of anyone seeking a signature portrait.

The portraits, available by reservation, will enable a series of “Suspended Portraits,” which will be shot and donated by Harari to the “people” served by nonprofit organizations active in Milan. Among these, the artist has chosen VIDAS, a palliative care organization that assists people of all ages, both at home and in hospices; FONDAZIONE PROGETTO ARCA, which offers food support and housing to vulnerable individuals; CASA DELL’ACCOGLIENZA ENZO JANNACCI, which temporarily accommodates individuals and families in need; and PIZZAUT, two pizzerias run by people with autism that have become inclusion workshops. The “Suspended Portraits” will be exhibited alongside the other “Eyes of Milan,” contributing to the creation of a large fresco that will capture the gaze of the city.

The exhibition Harari. Italians. Great Protagonists between the Twentieth and Twentieth Centuries is coming to the Ferrero Foundation in Alba from April 5th to May 26th.

The exhibition features 74 photographs portraying a series of Italian figures from various fields (music, literature, culture, customs, art, science, sport, design, fashion) who have made our country great in the world.

Harari. Italians is an ongoing journey that the photographer has been cultivating for over thirty years, unfolding through the faces and stories of a selection of figures who have left and are still leaving their mark on Italian history.

Following the events of the major anthological exhibition “Incontri” in Ancona, Ferrara, and Milan, this new photographic project by Guido Harari arrives in Alba in a new guise, which also includes the screening of the documentary “Guido Harari. Sguardi randagi” (Italy, 2023, 52 minutes), directed by Daniele Cini. “The documentary recounts the life and art of one of the greatest contemporary Italian photographers, a master of musical portraits. Anyone who thinks of an iconic image of Lou Reed or David Bowie, Frank Zappa or Kate Bush, or of Italians Giorgio Gaber, Fabrizio de André, Vasco Rossi, or Gianna Nannini, is likely thinking of a photograph by Guido Harari,” as can be heard in the video.

The idea for the project arose from Harari’s meeting with journalist Beppe Severgnini, when in the late 1990s he launched the RAI program “Italians, cioè italiani,” where he interviewed thirty Italian personalities, each world-famous in their field.
Each of them agreed to pose after filming on the set Harari had set up in the RAI studio. Among them were Umberto Eco, Dario Fo, Gina Lollobrigida, Alberto Tomba, Gae Aulenti, Krizia, and many others.
Over the years, the project has continued to evolve into a veritable archive of historical figures who have changed the face of Italy, as well as brilliant young people betting on the future. Harari’s choral portrait extends to figures such as Alda Merini, who welcomes the photographer into her apartment on the Navigli; Gianni Agnelli, who recounts his encounter with Andy Warhol; Ennio Morricone, who suggests being portrayed hidden behind a door, leaving only his glasses floating in mid-air visible; Nicolò Govoni and Bebe Vio, two young people who fight every day to build a different and better society.
With spontaneity and mastery, Harari captures the essence of the subjects in his photographs, and with the exhibition Harari. Italians, he explores portraiture as a tool for investigating others.
Guido Harari explains: “In portraits, as in life, the right moment comes suddenly. There’s a peak in attention during a shoot. In a progression that leads us to immerse ourselves in another world, a maximum level of concentration and emotion is produced and sustained. Soon the silence of telepathic, non-verbal communication sets in. A non-intellectual, totally emotional mode of encounter.”
Harari. Italians brings to Alba the most recent evolution of an ongoing creative project of historical memory, where the challenge of dialogue between author and subject continues through every single shot, and faces from the past are joined by those of new generations in a highly personal tale of recent and contemporary Italian history.

The exhibition is accompanied by an album, a preview of the volume to be published at the end of the year by Rizzoli Lizard Editore. This album, in addition to photographic documentation of the exhibition, brings together contributions by Guido Harari and Beppe Severgnini.
The exhibition will be open to the public with free admission: Thursday and Friday 3-7 pm, Saturday and Sunday 10 am-1 pm and 3-7 pm.

As many of you know, the Magic Cave project has suffered a setback due to two injuries suffered by Guido in November 2023 and February 2024.

We are aware and grateful that many people are eagerly awaiting the reopening of the Magic Cave. We are considering organizing one soon in Alba during the opening of the Harari. Italians exhibition, but at a location outside the Ferrero Foundation, and then in Milan in the fall.

The Magic Cave is a photography set where, by reservation, anyone can have their portrait taken by Guido Harari and receive a 33x48cm Fine Art print of their portrait, signed and dedicated by the artist. A low-resolution file of the photograph will also be emailed for social media use.